Creating and Sustaining Diverse Study Enrollment: Towards a Quantifiable Science of Recruitment

SOCRA's 2019 Annual Conference

Jonathan Jackson, PhD, Director, CARE Research Center, Massachusetts General Hospital & Harvard Medical School

Many, if not most, clinical trials struggle to complete study enrollment on time and within budget. Similarly, diversity in clinical trial enrollment remains elusive for most study teams, in spite of determined, thoughtful, and concerted efforts. Common barriers to recruitment as well as recent efforts to concretize a scientific study of applied research recruitment will be discussed. Dr. Jackson will illustrate how recruitment science operationalizes efforts to develop, compare, and generalize best practices in study accrual, drawing on principles of engagement with underserved communities to improve recruitment and retention for all populations in clinical research.