By: Anatoly Gorkun, MD, PhD, Chartered MCIPD
Senior Manager, Global Clinical Development, PPD UK
Abstract: Effective communication skills in clinical research are vitally important. Due to many conflicting priorities however, clinical research professionals may not have time to manage soft skills. This increases the danger that something may go wrong. This article highlights real-life clinical research examples where communication problems affected deliverables or compliance. The principles of effective communication styles are discussed.
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